Artificial intelligence has become one of the biggest topics in real estate, but what does it actually mean for the land business?
In Episode 51 of the American Land Seller Podcast, I sit down with Steve Atkinson, Principal Broker at Fay Ranches and the creator of Pathcrest, to discuss how AI and technology are changing the way land professionals serve clients, analyze properties, and make better decisions.
Steve brings a unique perspective to this conversation. He’s not simply a technology entrepreneur. He’s an active land broker who has spent years representing buyers and sellers of farms, ranches, recreational properties, investment land, water rights, and complex 1031 exchange transactions throughout the West. That firsthand experience led him to help develop Pathcrest, a platform designed specifically for land professionals rather than adapting software originally built for residential real estate.
What You’ll Learn
During this conversation, Steve shares practical insights on:
- Why land professionals need technology built specifically for land.
- How artificial intelligence is already changing land brokerage.
- The role mapping, GIS, and property intelligence play in serving clients.
- How AI can help brokers become more efficient without replacing relationships.
- Why better property data benefits landowners, investors, producers, and buyers.
- Where technology is taking the land industry over the next decade.
One of the biggest takeaways from this episode is that technology doesn’t replace experience. It amplifies it. The brokers who understand land, ask better questions, and build trusted relationships will continue to create value, while AI becomes another tool to help them serve clients more effectively.
About Steve Atkinson
Steve Atkinson is Principal Broker for Utah at Fay Ranches and has specialized in ranches, farms, recreational properties, investment land, and complex rural real estate transactions since 2010. His work spans multi-thousand-acre ranches, commercial lodges, water rights, and 1031 exchanges. Steve has also become a recognized educator on artificial intelligence within the real estate industry, presenting on AI for organizations including the Colorado chapter of the Realtors Land Institute and at national real estate conferences.
Connect with Steve Atkinson
Steve Atkinson
Principal Broker, Fay Ranches
Broker Profile: https://fayranches.com/team_member/steve-atkinson-utah-principal-broker/
Email: satkinson@fayranches.com
Pathcrest: https://pathcrest.io
Watch the Full Episode
If you’re a land broker looking to improve your business, a landowner wanting to understand how technology is changing the marketplace, or an investor looking for better ways to evaluate rural property, this is an episode you won’t want to miss.
Watch the full conversation above, and be sure to subscribe to the American Land Seller Podcast for more conversations with the brokers, investors, landowners, and innovators shaping the future of land.
